Auxato

Resources

A 20 person content team, FULLY replaced by AI

A 20 person content team, FULLY replaced by AI. A conversation I had earlier this week genuinely stopped me in my tracks.  A client told me they’ve automated their entire content function. Not reduced it. Not restructured it. Replaced it. And for the first time,...

Hiring Well isn’t Just a process – It’s a competitive Advantage

Hiring in marketing, PR and communications has never been more complex or more critical. The briefs we’re seeing right now aren’t just about skills. They’re about impact. 👉 Leaders who can navigate uncertainty👉 Specialists who can cut through saturated channels👉 Teams...

I overheard this at lunch, and it could ruin your next hire 😱

Why assumptions quietly sabotage recruitment searches As a recruiter, I can’t help overhearing hiring conversations in the wild. Over lunch today, I caught the start of a recruitment discussion, role scope, budget, timelines, and then the line that stuck: “We’ll just...

“Is AI going to replace marketers like me?”

As a marketing recruiter, I’m being asked this more than ever: “Is AI going to replace Marketers like me?" It’s a question on a lot of minds, and the answer isn’t as simple as you might think. In the UK, marketing job volumes are down by around 7.5% over the past 12...

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PR Salary Guide 2026

Our 2026 Public Relations Salary Guide is now live, giving you a clear, data-driven view of what PR and Communications professionals are earning across the UK. Based on thousands of real salary data points from the past year, this guide breaks down pay by level,...

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How Are Marketing Trends Impacting Marketing Jobs?

Over the last few years, the marketing role has changed and developed significantly.  Companies and marketers have had to transcend into the world of digital marketing, largely driven by the impact of Covid but also with the onset of new technology and customer...

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Does University Prepare Students for the Real World?

More school leavers than ever are choosing to study at university. In fact, in the UK, more than a third of 18-year olds enrolled on a full-time undergraduate course last year. Indeed, the higher education entry rate among 16-year olds increased to 37.5% in 2022, the...

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Why Are Graduates Facing the Toughest Job Market in Years?

Amid an energy crisis, cost of living crisis and rising inflation, attention has turned to this year’s graduates. In the capital alone, the number of graduate vacancies has fallen to 31.8% from 37.8% five years ago. What’s just as worrying is that although starting...

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Imposter Syndrome: How to Overcome It and Boost Your Career

We’ve all experienced times when we lose self-confidence, doubt our abilities and even feel like we shouldn’t be there. For some people, these feelings are not long-term and a good old chinwag with a friend or colleague soon eases those fears. But for others, it can...

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7 Techniques for a Positive Mindset

Every one of us has our own personal computer that is more powerful than anything you can buy off the shelf or online. It’s your brain; it is capable of multiple, complex computations at the same time as managing your thoughts and emotions every day, 24/7 – AI eat...

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Working from Home: There’s a Head-On Clash Brewing!

Pre-March 2020, the idea of working from home was reserved for the self-employed and freelancers. Then we had lockdowns and the majority of the UK discovered what it was like to work from home. Now, it didn’t suit some people; when they had the opportunity to return...

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Should we be deleting TikTok from company mobile devices?

In recent weeks, concerns have arisen around the popular and successful app, TikTok, and whether it could be a threat to businesses. The app has undoubtedly become a cause of concern for businesses, including the BBC who has urged its staff to delete the Chinese-owned...

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Employers – For Goodness Sake, Open Your Minds

How do you go from being a stand-up comic and voiceover actor to a renowned, and longstanding, financial writer for Money Week… with a bit of singer-songwriter, TV presenter and video maker thrown in along the way? Well, that’s what we wanted to find out. So, Jonathan...

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Four-Day Week: The Results Are In!

‘Incredible!’ ‘A resounding success!’ ‘A game changer.’ ‘A major breakthrough…’ ‘Overwhelming positive results…’ ‘It’s a weight lifted…’ ‘I feel more relaxed…’ In case you’re not sure what’s being talked about – actually, it’s probably the most-talked about topic by...

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